Some of my recent tweets on CSR and Sustainability

A few people have asked me to put my recent tweets into a document so here they are.

Follow me here https://twitter.com/ZINGmore if you want to get future tweets in real time.

Win/lose = Lose/lose. Sustainable business wins by helping others to win too. Broad value propositions = long-term sustainable value. Read more at http://bit.ly/CSRknowledge

11 Sustainable U.S. Wineries. Feel good about feeling good. Everyone wants more reasons to buy & enjoy good wine. Great article by Mary Mazzoni of Triple Pundit http://bit.ly/1xGhAGK

Increasing costs. Increasing complexity. Uncertain value generation.

Is this what your CSR looks like? http://bit.ly/1C5TES1

National Hockey League in top 20 of EPA’s Green list. Global first for a sports league! http://bit.ly/1C1Kqns  

Read 2014 NHL Sustainability Report http://bit.ly/1zgieuT  to see more of the league and the team’s sustainability efforts. And, the NHL and its teams and players do even more.

The players, teams and league make a major social impact with their support for communities, youth and causes. And, they do it very quietly and without calling for attention. This analysis argues that they could create more value for themselves if they weren’t so quiet about it. http://bit.ly/1BOqCDZ

CVS continues tobacco free support. Great alignment of social value and corporate core. http://bit.ly/1xtieaq  @EileenBooneCSR @CVSHealth It is great to see companies step up to the plate on creating social value and do it in a smart way.

The CVS contribution of $5 million to Campaign for Tobacco-Free Kids is great alignment with their corporate core. It is great to see fewer corporate CSR contributions that look like they were selected on a whim by the CEO’s new mistress! Smart companies align CSR outreach and investments with their corporate core.

Done something amazing in sustainability/CSR last year?

Tell the World!  Enter 2degrees Champions Awards. Let the world know about it and give you feedback. http://bit.ly/1LQOSgH

Market driven waste management. Financial & environmental performance.

Great article by Alexis Petru @triplepundit http://bit.ly/1yJVbtu

CSR Beyond Beads n Trinkets. Think before you spend.

See more #CSRKnowledgeCentre http://bit.ly/CSRknowledge

CSR: Create, don’t just donate.

CSR should create value for shareholders AND society

See more #CSRKnowledgeCentre http://bit.ly/CSRknowledge

Patagonia-Aligning CSR with brand, market & impact Authenticity pays!

Great short read http://bit.ly/1zy22bX  by @marcstoiber

Recycled water into beer!

Sustainability that is easy to support http://bit.ly/18Ffhz0  @LeonKaye @triplepundit

Perfect for the Super Bowl

Progress not perfection.

This and other efforts are adding up to big differences in supply chain sustainability http://bit.ly/1EXvrOM  

Stopping Hazardous Chemicals from Entering the Supply Chain By Padma Nagappan — February 01, 2015 The $11 billion parent company of brands such as North Face, Timberland, Nautica, Lee and Wrangler has debuted a chemical management initiative that could be a game changer for the industry, as it scales the program across its vast supply chain and invites the industry to take advantage of it.

Super Bowl and sustainability.

Quick insights and history at http://bit.ly/1CM6iqI  Courtesy @GreenBiz

Mars Rocks on Supply Chain Sustainability

Mars continues to push on sustainable supply chain (beef, pulp, paper, soy) http://bit.ly/1Lsvsi0  @marsglobal @EUAfricaMonitor

It was great to see them winners at the EU-AFRICA Chamber of Commerce CSR Awards Gala in Brussels in November.  See video https://www.youtube.com/watch?v=0P6MfGhLRKI

And congrats to EU-AFRICA Chamber of Commerce creating the event to showcase the work of Mars, Newmont, DHL and the other winners

ICMM opens commenting period on updated Indigenous Peoples and Mining Good Practice Guide @ICMM_com http://bit.ly/1yMtmj7

Did you know the NHL is a global leader in sustainability?

Full carbon offset for one http://bit.ly/1CGUvty  more @NHLGreen GREAT leadership

Is CSR about distributing, creating or sharing value or all three?

Discussion & thoughts here. http://bit.ly/CSR_Value

Role of mining in national and emerging economies.

Interesting @ICMM report https://lnkd.in/eZFNvyv

CSR SWOT: discover risk, value and more

See new LinkedIn Post if interested https://lnkd.in/bX7V4na

Well done is better than well said!

CSR Communications must be free of Socialwash or Greenwash. 11 Mistakes to avoid http://bit.ly/1qQMM9t

Food for thought – 13 Sustainability trends for 2015

http://bit.ly/1GvgN5T  by Richard Mazzola Quick read

Viewpoints for Business in 2015 - Progress and Purpose.

Interesting Webinar discussion from @GlobeScan http://bit.ly/1CKGitY

NHL Sustainability Report: Good but incomplete.

NHL Sustainability Report: Good but incomplete.

It is missing the good works by teams and players. Why?

The NHL’s recently released Sustainability 2014 report http://www.nhl.com/green/report/ was interesting, for what it contained, and for what it didn’t.

For all you readers from around the world, I’m Canadian and love hockey – ice hockey – so you will see occasional topics like this. For my Field Hockey friends - Ice Hockey is Hockey Proper! :)

Seriously though, the NHL Sustainability Report is good. It does what it says it will do, discuss the effort and results the league and various teams are achieving as they work to reduce their environmental footprint.

They are clear that is what the report aims to do, Commissioner Bettman's letter states "The purpose of the 2014 NHL SUSTAINABILITY REPORT is to address our recent efforts and the challenges we face from an environmental perspective."

The Sustainability Report contained a lot of good efforts and good information. But, there was a lot of good work and valuable impact that wasn’t included. I’m not sure why they didn't include the great work that players, teams and even the league are doing to support people, communities and important social causes. I think it should have been, especially when they went so far as to mention players on the contents.

But, I’ve seen other major players and great communicators make similar mistakes that ended up leaving a lot of value on the table for good works that they are already doing.

NHL teams support and sponsor all kinds of outreach and support in the community, touching hundreds of worthwhile charities and efforts and raising many millions of dollars for them.

They also spend time and money supporting and engaging with minor hockey. And, each team has many other things that they do to help make the community a better place.

Sure, this is all part of their marketing but so what. The best and most sustainable CSR happens when there is an alignment between community interests and business interests.

Nearly all players also give back to the community in some way, with some of them making major efforts. They are supporting a range of projects and causes and having real positive impacts on programs, people and communities.

Many players reach far beyond hockey and use their profile and personal wealth to help make a difference in the world.

Some players take their efforts international. And, I suspect if there was some organized support you would find more players making efforts to support people and projects in remote areas and emerging economies.

I live on Southern Vancouver Island in Canada, home to some great players and our local boys truly do us proud with the work they do in the off-season to support local causes and help local kids. They set a great example for my son and the thousands of other young players who see these NHL players coming home and giving back.

Ryan O'Byrne's camp, which has many local NHL players donating time and helping out, has helped over 200 Greater Victoria, BC to get into sport.

Nashville Predators' Mike Fisher, Chris Neil of the Ottawa Senators and Kevin Bieksa of the Vancouver Canucks helped World Vision to create awareness on the food crisis int eh Sahel  http://youtu.be/ewT_TLjSuVg 

There are other examples of players working with development organizations, or sometimes even on their own, to help address international development issues. 

I believe there could be a lot more if more was done to support and encourage it (and to communicate it in reports like the NHL Sustainability Report).

All of that good work is happening every day. By the teams and the players. I don’t understand why that was left out of the NHL’s Sustainability Report. The league, the players, the teams and owners and society itself would have benefited from telling that story.

The 2014 NHL Sustainability Report tells a great environmental story, about important environmental efforts being made by teams and the league itself.

It could have told a bigger story and shared about the wonderful work the teams and players are doing in society. It would have been valuable for the league, the teams, the players and society.

Strategic application of CSR communications principles could have created more value for all stakeholders, at virtually no cost.

Maybe they had a reason not to mention the social and charitable work of teams and player? If so, I’d love to find out. Because it doesn't make sense to me that they didn't.

I’d love to hear from anyone with insight into this.  You can reach me at

wayne@csrtraininginstitute.com