Sustainable value creation must include business, society and the environment

The intersection between business, society and environment is where smart CSR works to create value for all stakeholders.

It’s all about aligning business, social and environmental interests. At first blush it may seem like there would be little place for commonality. Over time we’ve come to accept that competing interests have ruled out cooperation.

But what we’ve actually seen is that value - however it’s defined - is important to everyone.
Our world is not as silo’d as you might think. We all work (business), live in communities (society) and expect our environment to be preserved. So there is actually a lot more commonality than one would expect to find.

It’s important that businesses evolve, and can be rewarding too. Stakeholders or all types, shareholders, governments and others are pushing, pulling and shoving business to engage on social issues and environmental stewardship.

 Businesses that get this right can create competitive advantage and prosper. The role of government is also evolving as it bridges the gaps between business and society.

Our approach to CSR is strategic and value-centric. It is all about creating value and driving efficiency in that process by identifying areas where the outcomes work for all stakeholders and result in positive net outcomes for everyone.

Strategic, value-centric CSR is far from the charity and philanthropy that many have in mind when they hear the word. It is all about strengthening business value and, simultaneously, creating positive social and community impacts and efficient environmental stewardship.

Really, it’s no different if you’re trying to drive efficiency in your operations, in your financing structure, in your engineering, in your human resources - it’s all about efficiency. Successful businesses are efficient in creating value.

 This principle should carry into your CSR and social engagement focus as well. Efficiencies drive value. But there is a misconception that all efficiencies are driven by cuts, when it may actually be strategic investments that lead to further growth and sustainable prosperity.

Our job is to shift the mindset so the relationship between business and society is not seen as one of competing interests. We find creative ways to deliver value for both in a way that also preserves the environment. It isn’t about taking from business and giving to society, it’s finding a way to make more for both.

Efficiency, value and sustainability is the path forward and we’re well positioned to deliver the programs to deliver on all three.

 If you’d like to speak to Wayne Dunn about how a value-centric strategic approach to CSR can help your government or business leverage social capital to deliver more value you can send him an email at wayne@csrtraininginstitute.com.

Canadian Oil Sands Energy: Time for Bold Action

A 50% reduction in carbon intensity and climate impact?  

Why not?

It is time to stop tinkering at the margins and let’s set bold goals to get Canadian Oil Sands energy to market AND make it palatable in our increasingly carbon and climate focused world.

Canadian Oil Sands are one of the world's largest petroleum reserves, and the only major reserve located in a politically stable region.  A major investment in improving the carbon/climate impact would pay dividends to Alberta, Canada and the world for decades.

We’ve seen that no matter how loud governments cheer for the project, or how friendly they make environmental rules, the pipelines just don’t seem to get approved.  Climate change and carbon are increasingly important to society.  Dirty energy, as the oil sands have been branded, can expect increasing opposition and challenges at every step, from inside Canada and globally

This won’t change anytime soon.  Unless the oil sands industry embraces carbon and climate issues and takes them head on.  And, with the economic malaise Canada and Alberta is in, and provincial and federal governments poised to make strategic interventions, this is a perfect time.

It is time for industry and both levels of government to come together and accept and finance the challenge of making oil sands energy acceptable to a carbon conscious public.

A good starting point is to determine the carbon, GHG and climate impact intensity of the industry today.  There seems to be a lot of confusion and misinformation around this issue so let’s clear it up.  Whatever the number is, let’s know it and let’s accept that it has to improve.  A lot.  A real, real lot.

How can it be improved?  I don’t know, but I know it can’t be improved and won’t be improved unless industry and government come together, commit to improving it and invest heavily to achieve that commitment.

What would happen if they agreed to cut the carbon, GHG and climate impact intensity of oil sands industry by 50% in 5 years?   It would be a huge step forward in gaining (or regaining) a global social license for the industry.

Canadian scientists, engineers, universities and research facilities would be resourced and motivated to develop new technology and processes that would not only apply to the oil sands but would have impact across other industries and sectors struggling to reduce their impact. 

New technology and solutions would be developed by Canadians and could be applied in other industries and other sectors, supporting Canadian business and carbon management.  Canada would continue moving away from its former status as a climate change laggard.

What would it cost to cut impacts by 50%?  I don’t know.  Billions I guess.  But, what is the alternative.  The public and markets won’t get less interested in the environmental impact.  Pipeline permits won’t magically appear. 

I suspect that if Industry and government doesn’t take this issue head on with a BHAG (Big Hairy Audacious Goal) that they all embrace, we will see much of the energy from oil sands remain untouched, costing the provincial and national economy far more than it would cost to take the challenge head on.

So, let’s just do it.  Embrace a 50% reduction in the climate impact of the oil sands industry by 2022.

Canadian Oil Sands are one of the world's largest petroleum reserves, and the only major reserve located in a politically stable region.  A major investment in improving the carbon/climate impact would pay dividends to Alberta, Canada and the world for decades.