Fresh Eyes à Fresh
Insights Analysis
This exercise isn’t about the
effectiveness or efficiency of your team and their activities. In fact, our fresh-eyes will see clearer and
farther because of the effectiveness and efficiency of your team. Their knowledge, experience and understanding
of the issues and situation can help keep our fresh eyes on target at the same
time as my fresh eyes help them to new insights and perspectives.
The Analysis
A Fresh Eyes à Fresh Insights Analysis
will poke, prod and peek into your CSR projects and initiatives, getting into
the field and visiting sites and operations, interviewing key internal and
external stakeholders, meeting with current partners and identifying potential
new ones.
Our experienced fresh eyes
will undertake a rapid, 360-degree review of what you are doing and how you are
managing social license, CSR, sustainability and other key issues. We will systematically identify
opportunities, risks, and other issues and provide a clear value-focused go
forward workplan for you and your team to work with.
We will also undertake an
identification and analysis of potential partners and collaborators with a
focus on expanding resources, strengthening capacity and enhancing impact. Go forward plans will be developed for the
most promising partnership opportunities.
The Process
We normally spend 2-3 days at
each field/project site meeting key internal and external stakeholders and
leaders, visiting project operations and other relevant areas. We look at all relevant aspects including
operations, metrics, partnerships, reporting and communications and other areas
as appropriate.
We then meet relevant leaders
in your country office and will spend 2-3 days meeting with potential donor and
implementation partners.
We will deliver a debriefing
report and a final report that will contain our detailed findings, insights,
recommendations and go forward strategies and plans, including a detailed
partnership development strategy complete with contact names and development
plans.
Partnerships
While they won’t fit in every
situation we often find that a systematic review and assessment of partnership
priorities, coupled with the development of a structured means of identifying,
assessing and development partnerships going forward can make a significant
impact on the success and impact of CSR and sustainability projects and
budgets.
Reporting and Communications
There is no one size fits
all. Some programs are best run in
stealth mode, others can be enhanced with strategic one-on-one direct
communicati
The point is, seldom is communications
and reporting approached and managed strategically. And yet, when it is, it can be a critical
component of success for the project and for the company sponsoring it.
Metrics
Training
Our presence on site, coupled
with our extensive training experience can provide a valuable opportunity for
training and team-building, even helping to resolve long-standing issues with
external stakeholders and partners.
Some clients have us organize
training sessions and workshops for corporate staff and some opt to include
external partners from the community, government and other stakeholders. There can be value in all of these.
First, the training helps to
bring a common understanding and awareness of CSR and sustainability that may
not be present. It helps everyone to see things from different perspectives and
understand issues differently.
Almost as important, it can
help to build team and common ground between the CSR team and participants from
other areas of the corporation. And,
finally, spending a day learning and working together with the dynamics of an
ongoing project sitting in front of them can help corporate, community and
government stakeholders to enhance their relationships and better understand
their respective perspectives.
Role-playing scenarios are especially effective for this.
When we set up a Fresh
Eyes à Fresh
Insights Analysis we provide the opportunity to
deliver training on site if that is something the client wants.
The project will be led by
Wayne Dunn, President & Founder of the CSR Training
Institute and
Professor of Practice in Corporate Social Responsibility at McGill University. He is a Stanford
University Sloan Fellow with a M.Sc. in Management from the Stanford University
Graduate School of Business.
He is a
CSR and social license pioneer and a veteran of 25+ years and 70+ projects in
the space where business meets society, including
numerous Fresh Eyes à Fresh
Insights analysis in the mining and extractive
sector.. His
experience encompasses award winning global CSR and sustainability work
including industry projects, CSR strategy and CSR Policy.
He has hands-on industrial
experience including in mineral exploration (diamond drilling, seismic,
prospecting), heavy equipment, logging and commercial fishing. He has also worked directly for and with
local communities, NGOs, Governments and international organizations. Combined, these experiences and skills enable
him to absorb and understand various perspectives and engage effectively with
an incredibly broad cross-section of project stakeholders.
Getting Started
If a Fresh Eyes à Fresh Insights analysis is something
your operation might be interested in please contact Wayne Dunn (wayne@csrtraininginstitute.com) to begin discussing scope, timing, budget and logistics.
