|It is the CSR team's responsibility to help EVERY leader and their team understand the relevance of CSR for their role and work.|
|If CSR is on the outside looking in at company operations then the CSR team has to take the lead to change that. By making it clearly understood how and why CSR is directly relevant to the organization's Departments and Units, Leaders and Workers.|
|CSR is about value. Figure out the value for them and communicate it clearly to your internal stakeholders.|
Get CSR value right AND get the internal and external communications right and get ready for an exciting ride.