|Internal communications is critical
Or, sometimes budget crunch times help CSR to be smarter, more streamlined and more efficient at delivering social and shareholder value.
Look for ways to enhance shareholder value
With CSR projects initial work on aligning interests can go a long way towards optimizing shareholder and stakeholder value.
And to keeping CSR budgets from the top of the cut list
|Too often CSR projects leave all kinds of shareholder value on the table. This makes CSR more vulnerable when Budget Crunch time happens and cuts are being made
|You can’t get everyone onside but effective internal communications
can mitigate their impact on your budget and work
|Sometimes you have to step up and battle hard for budget that you know is critical for the
company's success. Base your battle on rational arguments and value centered reasoning,
not on emotions
|Good teams are diverse. They don't have to all think alike, look alike or even like the same things. Diversity brings strength. But, you need to be able to fully engage with the team.
Or, it may be that it is there stronger than ever and what seemed like an inconsequential program is really quite strategically important.
Sometimes budget cuts will have the capital to cover the costs of transferring a positon but not to retain a position. This won’t work for all situations, but there are some where it might work nicely.
|Look hard to make the connections to value. They aren’t always obvious. Missing them can be costly